Posts filed under ‘Business Development + Planning’
Bright Ideas :: TAX TIME
Hot off the press: the TAX TIME edition of Bright Ideas, our business e-newsletter – click on the image below to view the newsletter in its entirety.
Teaser: I cover ‘how to’ avoid an audit, prove business expenses and back-up important tax documents and information. Timely tips, easy read. Enjoy.
To subscribe to Bright Ideas [published every month or so], GO HERE.
a note about email
I welcome email contact from folks who read my blog or visit my website. In fact, I generally invite readers to contact me at the end of each blog post if they would like to speak with me directly.
However, I can’t give legal advice via email. If you have an issue that you would like to discuss, feel free to send me a brief email. We can then schedule a time to talk – by phone, Skype or in person – to discuss your issue and how I may be able to assist. Or, you can access our client extranet by making contact HERE, and we will create an account for you. In the extranet, you can request a legal service or ask a legal question, and I will respond promptly.
Please understand that before I can give legal advice or assist you with a legal matter, we must first form an attorney-client relationship. This cannot be accomplished via email communication, but we can create this relationship via our secure client extranet. Until I can obtain certain information from you, I can’t provide legal advice to you in any format. This is a requirement of the ethics rules that govern the practice of law in Tennessee.
IMPORTANT NOTE: PLEASE do not include detailed information in any email communication to me. Email is NOT a secure method of communication and should not be used to share confidential information with anyone.
The information I offer in this blog is general in nature, and may not apply to your specific situation. So, if you have a legal issue (problem, question, etc.), please contact an attorney for assistance. I’m glad to speak with you, or help you find an attorney in your area.
Many thanks for reading my blog!
guest post: get organized – start with your desk paper flow!
There are A LOT of good reasons to get and stay organized. Organization can reduce stress, reduce (or eliminate) time spent on mundane tasks … and even reduce the likelihood you will experience legal problems. No missed tax or business filings, no late payment of bills … you get the idea. Having ready access to important documents, knowing important deadlines and generally being aware of what needs to be done when – all of these things directly affect your daily personal and business life. The following guest post by Liz Jenkins, a local professional organizer, shares some simple tricks on how to start … beginning with your desk paper flow. No excuses – just do it!
When I was working with a client recently, I found a check for $11,500 that had never been cashed. It was mixed in a box of random papers. The check was 10 years old. I don’t know about you, but that’s a lot of money to just misplace.
Here’s what happened: My client has a lot of paper come into his office. Instead of dealing with them promptly, systematically, and having set places for certain types of papers, he would let them pile up on his desk and then they would end up either in cardboard bankers boxes to ‘deal with later’ or fall on the floor and get caught up in the trash.
Sound familiar? Well, maybe except for the size of the check. But I so often run into intelligent, competent people who get completely frazzled by paper. The problems can be as minor as misplacing a business card to late bill paying to losing out on tax deductions because you can’t find a receipt to as serious as your entire estate falling apart because something happens to you and no one knows where the proper documentation might be.
Here are my suggestions to help with this:
First, have a designated “IN” box. This could be a wicker basket, a basic metal office supply store tray, a pretty canvas covered bin, whatever. As long as it is big enough to hold about a weeks worth of incoming papers into your home or office – generally a 9 x 12 inch one is good.
Place this container at a location that works in your setup. The best way to figure this out is to look for where papers naturally land – you know, that pile you have. If you have to trek across the house or office to put things in the IN box, it won’t happen. Put the box where you enter, in the kitchen, on an entry table . . . the easiest place to just drop them.
Next, assign designated places to ‘sort’ out the papers you acquire. Here are some ideas:
- Shred – to hold any papers you don’t need to keep that may have identifying information such as credit card offers or receipts.
- Recycle – papers you don’t need but aren’t personal
- Bill pay – one place where all the bills go that need to be paid whether you pay them online or by check. I recommend keeping checks, envelopes, stamps and a pen in that same location. If you pay your bills online, then this place should be near the computer.
- Action items – events/appointments/invitations/correspondence – these need to get on your calendar, rsvp or decline. These require your attention – usually in a timely manner.
- Contacts – business cards, phone numbers, flyers for a product or business you want to try
- Things to read – a lot of my clients gather newspaper articles, magazines, etc. that they want to read but don’t have time right at the moment. Corral these until you have that time otherwise the really important stuff gets caught up in them.
Other papers that come in may be coupons, summer camp information, promotional items, etc. Look at what you have in your weekly stash and determine the appropriate categories. Then make a place for each. But remember, you are not the keeper of all paper and are not responsible for honoring papers that come in unsolicited such as advertisements and catalogs.

Tip: get off of mailing lists using services such as www.dmachoice.org or contact catalog companies directly and specifically ask to be removed.
These designated locations to sort into can be as simple as a small garbage can for shredding or recycling, a labeled file folder, a pretty basket, a desk drawer or a letter tray. Be creative but be practical. And do label each of these places.
Lastly, have a designated place where papers go when you are finished with them but need to hang on to them for tax, personal or legal purposes. This is your “FILE” bin.
When you come in each day with the mail and the other accumulated papers, dump them in your IN box and go on with your day. BUT! Once a day or once a week or on a regular basis that works for you – SORT these papers into their categories. Then deal with them according to your schedule.
Here’s the flow when you pull everything out of the IN box . . .
- Purge. Immediately toss everything you don’t need or want into either the shred or recycling bin
- Deal with anything immediately that is time sensitive such as bills or invitations *if you can do it in 5 minutes or less –just do it
- Sort any remaining papers into their appropriate locations to be dealt with at a later time
- Place finished paperwork that needs to be saved into your file bin
The key is to have like papers with like papers, and in a location where they are easily accessed and you have all the materials you need in order to deal with them. For example, invitations should be kept near your calendar. Bills with the checkbook. Etc.
Then, when you sit down to process these papers, you have everything you need at your fingertips and nothing gets left behind. The biggest benefit to this system is the mental relief. You know everything is where it needs to be, waiting for you. You don’t have to worry you’ve missed something because you’ve looked at it and placed it where you want it, to be dealt with on your terms.
Take a few minutes to analyze your papers, set up a simple system and tweak when necessary. Papers don’t have to be overwhelming. Using these tips can help save your sanity . . . and maybe $11,500!
Liz Jenkins, Certified Professional Organizer and owner of A Fresh Space in the Nashville, TN area, specializes in helping people in their homes or small businesses streamline their lives so they can be more effective, productive and not so stressed out and frazzled. A self-professed life-long organizing geek, Liz wields a label maker with style and can sort & containerize with a wave of her magic wand (not really but wouldn’t it be cool?). De-cluttering, figuring out what to do with all the papers, wrangling the kids toys, managing emails & calendars, creating order out of chaos . . . these are the things that make her day. Find more organizing tips on her blog, A Fresh Space.
tech for business part II: try a *VIRTUAL* assistant
One of the biggest technology-driven trends for small businesses is the utilization of virtual assistants. This model of employment offers great flexibility to business owners who require specific help that can be accomplished from a remote location. What kind of help? A virtual assistant can provide administrative, technical, and/or creative (social) assistance to clients from his/her office (which is usually home-based). This truly is an innovation for a number of reasons.
So what does this mean? A virtual assistant can answer your business telephone – from anywhere. A virtual assistant can handle all of your invoicing – from anywhere. A virtual assistant can manage your information technology – from anywhere.
A primary benefit to the small business: you buy only the time you need from the virtual assistant, and the assistant generally can be paid as an independent contractor. (Side note: you should always confirm with your tax advisor how any person you pay for work should be classified – this is a case-by-case evaluation.) If you need only a certain number of hours per week devoted to a specific task, you can realize a tremendous savings through the use of a virtual assistant.
As well, combining the use of a virtual assistant with certain SaaS services (such as online accounting or a shared workspace) streamlines the work process and thus can streamline your overhead. Click HERE to learn more about virtual assistants and how to utilize one in your business.
Of course, you must treat a virtual assistant just as you would a traditional one, in terms of work-related expectations. As with any other person who performs work on behalf of your business, a virtual assistant should be provided with written parameters that set forth your expectations. Using a virtual assistant may require an update to your employee manual, as well.
NOTE: The above first appeared in the November 2010 edition of BRIGHT IDEAS, C²Law’s e-newsletter for business owners. To view the entire newsletter, click HERE. To subscribe to BRIGHT IDEAS, click HERE. We publish monthly, and promise to provide useful and timely information in a brief format. We don’t like receiving junk mail, so we don’t send it.
add some tech, save some green
Hot off the press! The November 2010 edition of BRIGHT LIGHTS, my business e-newsletter. This month I focused on how a business can leverage technology to save green (cash). In this post, I’m sharing one of the topics from this newsletter – using Software as a Service (SAAS) to take your business to *the cloud* – all the while saving time and money.
To view the entire newsletter, CLICK HERE. You can also subscribe to receive editions monthly by CLICKING HERE. Content is timely, succinct and interesting. And if, after receiving you don’t agree, you can unsubscribe anytime.
WEB-BASED SOFTWARE: take your business information to the cloud
One of my favorite internet innovations is software as a service (“SaaS”) technology. Through SaaS, a small business can set up sophisticated business software programs via the internet – the interface is user-friendly; the data is encrypted, secure, and automatically backed-up; and updates to the software are automatic (i.e., you don’t pay for an annual upgrade each year). The software lives ‘in the cloud’ – e.g. on a remote server owned by the software provider. Your business can access it from anywhere that an internet connection exists.
SaaS Options
Practically any kind of software used by a business is available in SaaS format. Following are a few of the most prevalent in use today.
- Accounting software is one of the most common and popular – and many local applications are also available in web-based form, so you don’t have to change formats to move your accounting to the cloud. Click HERE for an exhaustive list of options (both local/server installed and cloud-based). From anywhere you have internet access, you can manage your books. Options also include the ability to invoice clients and accept payments online.
- Another popular example is marketing software, utilizing internet resources to target marketing campaigns to specific audiences via email, websites, etc. Click HERE for information comparing various online marketing providers.

C²Law uses Mad Mimi for all email marketing - the user interface is super-easy, customer service is excellent and our readers like our newsletters!
- If your business is project-oriented, and you often have many people working together, there are numerous options for project management SaaS. These products enable people to work jointly on common documents, projects, presentations – you name it – whether located in the same office or different countries. You also can use these products to collaborate with clients, giving them 24/7 access to the information they need. I use a SaaS client extranet to share documents and communicate securely with both my business and estate planning clients. ClickHERE for a description of numerous project management SaaS providers.

At C²Law, we use a *secure* SaaS client extranet - it serves as a workspace where we share documents, information and communication with our clients.
Regardless of the kind of SaaS you deploy in your business, the savings can be great for many reasons. Generally, SaaS options reduce cost on an ongoing basis. Such options also provide incredible flexibility to users – all you need is an internet connection, so work can happen anywhere your computer is located. Finally, SaaS can provide an increased level in both security and reliabilitythat may be lacking with locally- or server-installed software. By securing your important business information and making it redundant (e.g. having it backed up by the SaaS provider), you are keeping your information safe. This can greatly reduce the likelihood of information theft or loss, both of which create unnecessary liability for a business.
How to save money on legal fees – really!
Yes – I am going to tell you how to save money on legal fees! Why? Because this is information that every consumer of legal services needs to possess, and it makes the entire experience more productive, efficient and positive – both for the attorney and the client.
The first – and perhaps easiest – step you can take to reduce the time spent by an attorney on your matter (and thus reduce the fee) is to provide organized, responsive information as requested by your attorney. If I must spend time combing through a client’s disorganized file to retrieve the necessary information, I’m charging for this time. I save time and you save money if I can skip this step and start with a neatly organized file.
In my practice, I often utilize worksheets to assist clients in identifying and organizing the necessary information. When a client provides a full response on the worksheets – along with organized documents (see above) – then less of my time (and thus less of the client’s money) is required for me to get straight to the ‘real’ legal work required. So the second step is to complete worksheets (or checklists) fully, responsively and timely.
A third tip: offer to do some of the work yourself. Yes, I am telling you that there are certain tasks that I am happy to have the client tackle – again, saving my time and the client’s money. Of course, I’m glad to request documents from the Secretary of State – or complete and file simple forms with this office (and many of my clients are happy to pay for my time in doing this). However, if saving money is a priority and you have the time – offer to do as much work yourself as is possible and appropriate, given the matter in question.
A great example of how doing it yourself can save money: you can utilize the c2lawonline.com ‘virtual law office’ to create a complete estate plan online via secure checklists and e-mail communication with me. You save substantially because the process is streamlined (versus the traditional in-office consultation process) – and you, the client, are responsible for execution of the documents, thus saving even more attorney time.
Along the same lines, you can also ask your attorney to be your ‘coach’ – you receive advice on how to proceed, but do the actual work yourself. This may or may not apply to your specific legal matter, but if you have the time and inclination to do most of the work yourself and simply have an attorney as a ‘coach,’ then ask if this is a viable option!
Finally, one of the easiest ways to save on legal fees is to group all of your legal matters together, working with a single attorney or firm. Why this costs less is obvious – an attorney (or firm) who already knows a lot about your business/family/legal history will be able to complete work much more efficiently, even in different areas of the law. Each time you commence to work with a ‘new’ attorney, that person faces a learning curve – he/she must review files, documents, ask you to complete worksheets, and so on, to gather the necessary background and information. By keeping your work grouped with one attorney, this learning curve disappears – and you save in legal fees as a direct result.
Many of my clients benefit from this concept – starting out as business clients, I then work with them on an estate plan. For the vast majority of small business owners, it is crucial that an estate plan adequately address the business – and often the business documents and estate planning documents work together. Because I am already familiar with the business structure, I can skip the step of gathering and processing this information and get right to the estate planning. The result? My client spends much less on his or her estate plan.
If any/all of these steps apply to your legal matter – put them in place and start saving money on legal fees!
Announcing Our VIRTUAL LAW OFFICE – C2LAWonline.com
EXTRA! EXTRA! Today we have launched a new part of C²Law – it is our virtual law office (VLO), called C2LAWonline.com.
Through C2LAWonline.com, we offer residents across the state of Tennessee instant access to our legal services in the following areas:
•estate planning (wills , powers of attorney and related documents)
• business services (creation of LLCs and other entities, contracts, employment agreements and other business documents)
•general property matters ( deeds, leases and other documents related to real property)
In addition to creating documents, we can also answer legal questions and review legal documents through the VLO.
What is a Virtual Law Office (VLO)? A VLO is a law office that provides services to clients via the internet. Clients are able to REQUEST A LEGAL SERVICE directly through the VLO. Through this secure, online process, we provide a cost quote for the requested service. Clients can retain us, pay us online, and then receive legal counseling and delivery of the final legal product (such as a document), all via the internet.
This process gives clients 24 hour access to their legal matter, through a secure online CLIENT EXTRANET. Each client has access to his or her unique client extranet, which is secure and confidential. All written communications and document sharing takes place via the client extranet.
Perhaps most importantly, the cost for obtaining our legal services via C2LAWonline.com generally is half the expense of hiring a lawyer in the conventional way. You receive personal legal counsel and advice, but pay far less because your contact takes place online.
And there are many other advantages:
•you save time (in addition to money) because you don’t have to travel to a physical office – you can complete all aspects of your legal representation from the comfort of your own home (or office, or wherever it is most convenient for you to do so!)
•you don’t have to schedule an office or telephone meeting, coordinating your time with an attorney’s
•all written communication and documents related to your legal matter exist in a single, secure online source that you can access 24 hours a day, seven days a week
•you have access to an attorney licensed to practice in Tennessee, who guides you through your legal matter and provides legal counsel tailored specifically to your needs and goals.
It is *important* to note that through our VLO, we offer a much wider breadth of service than one can obtain through a legal ‘forms’ website such as LegalZoom. We are attorneys, and when you hire us through C2LAWonline.com, you receive legal counsel and advice as part of the process. We evaluate your needs and goals, and offer advice and tailored legal services. Legal ‘form’ websites CANNOT provide legal advice. You get a form, and that’s it – no legal advice, and no way of knowing whether a form is appropriate and adequate to meet your needs.
We are incredibly excited about the launch of our new VLO. At C²Law, we always have been committed to providing cost-effective legal counsel. Our VLO gives prospective clients increased access to our services, at lower costs and in a very convenient, user-friendly format.
We welcome your contact and hope that you will visit C2LAWonline.com to learn more about our VLO and all the services and benefits it offers.
You’ve created a new business entity – now what? Time to think about your BRAND.
You’ve invested incredible amounts of time, thought, energy, and probably money to create a new business. You’ve put together a polished business plan, selected an entity for your business, and are off-and-running. Now the real work begins.
Now it’s time to focus on branding what you do, who you are, and what you offer to potential customers. By creating brand recognition, you build trust with your stakeholders. You establish your business in a way that stands out and stays in the minds of others.
A simple set of steps can get you started in creating your brand:
Step 1: take your business plan and from it create a set of goals that can be clearly communicated to your stakeholders. (Stakeholders are those people who influence the success of your business – your employees, your suppliers, your potential customers, members of the community in which you work).
Creating a mission statement is a good place to start – this statement sets out in concise, clear language what your business seeks to do, to accomplish, to offer. Post this statement in a place where your stakeholders can see it. They will read it, and will relate it to your business.
Step 2: Develop a brand strategy by eliciting information from your stakeholders as to what they desire and expect from your business. (Ways to elicit this information include using an email marketing provider such as MyEmma, to conduct polls among those on your email list.)
Develop new messages based upon this information, in a way that’s consistent with your mission statement – you may find that your mission evolves over time as your business evolves to meet the expectations and needs of your customers. Flexibility is key, but the core values of your mission should remain consistent – it is consistency that builds your brand.
Step 3: With your mission statement and messages in-hand, determine how you will disseminate this information – targeted marketing, traditional print advertising (local media), social media, etc. – and develop the ‘look’ and ‘feel’ for your messages in a way that fits the media.
Step 3 ½: If you’re not already social media-savvy, now is the time to dedicate an hour or so a day to developmental reading on this topic. You can visit technorati for a directory of blogs on the topic of internet 2.0 and using social media to promote your business, or visit Amazon and search ‘social media marketing’ for a plethora of books on the topic.
Step 4: Develop specific messages that convey your brand via the media you’ve selected for marketing. The nature of the media often dictates how you communicate, which is why this is step 4 and comes after media selection.
Step 5: Engage in the creative process of realizing your messages through the specific pieces of communication required by the media you’ve selected. Different media require different types of communication, although all should have a consistent presentation of your brand that will be recognized by your stakeholders. You may create a print ad for the local paper, a video to upload onto youtube for viewing by current and potential customers, or an email campaign to be executed through MyEmma. Regardless of the medium, consistency of brand message will ensure that your business is recognized no matter how it reaches your stakeholders.
Creating the brand for your business takes effort and time, but dedicating resources to this important work is an investment that will pay off. Just as working with an experienced business attorney is crucial to selecting the best entity for your business, working with an experienced designer or marketing team in developing and disseminating your brand is a sound business decision.









